Frequently Asked Questions

What Is Start Noticing?

z2Start Noticing is a coalition in Cottenwood, Jackson and Redwood Counties working to eliminate the harmful effects of tobacco use and exposure, especially among vulnerable youth, through community engagement, education and policy implementation.

Smoke-free policies protect vulnerable populations. We are working on  policies to achieve smoke-free:

  • Foster care homes
  • Daycare homes
  • Income based multi-unit housing

How Is This Project Funded?

minnesota-sillouette-mediumStart Noticing is funded by a Tobacco-Free Communities Grant from the Minnesota Department of Health.

Why Point-Of-Sale Advertising?

5Point of sale advertising combines product placement, promotion and price in one space where tobacco is sold. Many times such tactics serve to normalize tobacco in the eyes of youth. With the 1998 Master Settlement Agreement. Point-of-sale advertising is one of the easiest and most effective ways for tobacco companies to reach youth. In fact tobacco companies spend approximately 90 percent of advertising budgets on point-of-sale advertising.

Research has shown that these advertising techniques have a much stronger influence over young people than adults.

Studies find that smoking rates are higher among youth who believe common advertising themes of tobacco companies that smoking:

  • Makes you look tough
  • Makes you look grown up
  • Calms the nerves
  • Controls weight
  • Gives self-confidence

Start Noticing is focusing on the voluntary removal of convenience store tobacco advertisements placed at three feet or lower, the average eye level of a child. We are taking action to change the influence of tobacco ads on children in our communities. The statistics are alarming:

  • Kids are three times more sensitive to tobacco advertising and are more likely to be influenced to use tobacco by marketing than by peer pressure.
  • One third of all smokers began smoking before age 14.
  • Today’s average 14 year old has been exposed to more than $20 billion in imagery, advertising and promotions since age 6.
  • Every day more than 4,000 kids try smoking for the first time and another 2,000 kids become regular smokers.

What Is The Master Settlement Agreement?

A 1998 agreement entered into by the four largest tobacco companies and the attorneys general for 46 states. One major component  of the agreement involved toba

cco advertising, sponsorship, lobbying and litigation activities, particularly as those activities targeted youth.

In short, Master Settlement Agreement limitations include:

  • a prohibition on youth targeting
  • a ban on the use of cartoons in advertising, marketing or packaging
  • the elimination of billboards and transit advertising
  • a ban on distribution of non-tobacco items that contain brand names
  • restrictions on placement based on youth users

How Are Youth Affected By Advertising?

z1Tobacco advertising fosters positive attitudes, beliefs and expectations regarding tobacco use, leading to the intention to use and increased likelihood of initiation. Greater exposure to tobacco promotion leads to higher risk.

What Is Start Noticing Doing In Local Communities?

Start Noticing is working with daycares, foster care homes and multi-unit housing managers to eliminate the harmful effects of tobacco use and exposure, especially among vulnerable youth, through community engagement, education and policy implementation.

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What Can I Do?

Daycare Providers

Pledge your home smoke-free today to remove the danger associated with secondhand smoke exposure to your family and the children under your care.

Join Start Noticing in supporting a county-wide 100% smoke-free home policy for all daycare providers.

Foster Care Providers

Pledge your home smoke-free today to remove the danger associated with secondhand smoke exposure to your family and the children under your care.

Join Start Noticing in supporting a country-wide 100% smoke-free home policy for foster care providers.

3Individuals

If you live in a multi-unit housing complex, talk with your landlord about creating a smoke-free policy for your apartment building.

If your children attend daycare, talk to your daycare provider to ensure they don’t allow smoking in their home – even when children aren’t present.

Join Start Noticing in supporting country-wide 100% smoke-free home policies for foster care providers and daycare providers.