Start Noticing tobacco advertising in our community and its affect on youth.
Have you ever noticed?
It’s time to Start Noticing the tobacco ads in your community. In assessments of local retailers, our youth groups discovered…
- Marketing strategies known to affect youth and low-income, minority and immigrant communities
- MANY tobacco ads found EVERYWHERE inside and outside of the store, hanging from the ceiling, on the floor, on counters, doors, telephone poles
- Advertised fruit, candy, alcohol, mint and menthol flavored products. These ads were often found near candy and at a child’s eye level
The Threat of Tobacco Advertising
Tobacco use is a very serious health issue affecting our community. The last unregulated place where tobacco companies can influence youth is at the place where tobacco is sold. While it may seem harmless, research has demonstrated that this type of advertising is particularly effective in influencing youth tobacco usage.
This matters because:
- Each day in the United States 4,000 young people between 12 and 17 start smoking cigarettes.
- On average, teens visit convenience stores at least twice a week. Weekly or frequent exposure to retail tobacco marketing is associated with a 50 percent increase in the odds of ever smoking.
- 90% of smokers start smoking before they turn 18.
- Increasing the number of youth using tobacco is important because tobacco companies need new people to replace their other customers who are dying.
- Addiction to tobacco contributes to more than four million deaths worldwide.
- The state of Minnesota spends more than $2 billion a year on tobacco related health costs.
Why is this important?
FACT: Today’s average 14 year old has been exposed to more than $20 billion in tobacco industry imagery, advertising and promotions since age 6.
FACT: Kids are three times more sensitive to tobacco advertising than adults and at least one-third of underage experimentation with tobacco is attributable to tobacco advertising.
What can you do?
We need your help. The tobacco companies are spending billions of dollars to hook new smokers, advertise to youth and replace dying customers. We need to educate youth, retailers and members of our communities on the harmful effects of tobacco marketing strategies.